Social Media Engagement Guidelines

Summary

Best practices for engaging with Gonzaga's audiences on social media, including posting, responding to comments, and following university policies.

Stick to your area of expertise and provide unique, individual perspectives about Gonzaga and the world.
Post meaningful, respectful comments.
Always pause and think before posting. Be timely in your replies to comments and respond when appropriate.
Sometimes the best response (particularly in areas of conflict) is no response.
Respect proprietary (copyrighted or trademarked) information and content, as well as confidentiality.
When disagreeing with others' opinions, keep it appropriate and polite. Disagree about ideas, not people.
If you aren’t sure how to answer a user’s complaint (whether posted publicly or provided in a direct message), simply state: “We’ve received your feedback and will provide to the appropriate department.”
Know and follow the Acceptable Use Policy and the Gonzaga University Privacy Policy.
Include a link to the Social Media User Expectations in the ‘About’ section of your social media page. Be prepared to enforce these expectations in a fair, balanced and consistent way. Consult Marketing & Communications when uncertain about a user expectation situation.
Be familiar with the Family Educational Rights and Privacy Act (FERPA), and respect students' right to privacy and confidentiality in accordance with federal law.

Article ID: 715

Created

Wed 10/28/26 2:20 PM