What Is It?
Zag Relationship Management (ZRM) is a constituent relationship management (CRM) system which helps GU track engagement with members of our Zag community. It leverages data from Banner and other sources to provide visibility into a person's varied relationships with Gonzaga. It also allows us to provide personalized communications to our students, prospective students, and alumni by capturing individual email/engagement preferences, interaction history, and preferred modes of communication.
How do departments use it?
Implementation of ZRM is ongoing. Each department added to ZRM requires an ITS project. Currently, the following departments are using ZRM:
- Graduate Enrollment Management - uses this system to capture the interest of prospective students, manage online applications, review/process applications, and communicate with prospective students.
- Student Affairs (including Academic Advising & Center for Cura Personalis) - manages the Refer process within ZRM to identify and provide services to students who may be at risk or need additional support.
Who Is Eligible to Use This Service?
Staff within Graduate Enrollment Management, Academic Advising, Center for Cura Personalis, and MarCom who have accounts. Expansion to additional departments is expected in 2022.
Where Can I Get It?
If your department is interested in using ZRM for your current processes, please contact the ITS CRM Team. Onboarding to ZRM is a formal project and does require Project Review Committee approval. Current users can access ZRM at www.gonzaga.edu/zrm
How Do I Use It?
Current users have access to the ZRM Training courses on Blackboard.
Additional Information
ZRM is all about all about leveraging technology, data, and improving processes to help us maintain the personal touch Gonzaga is known for – even as constituent expectations, amounts of information, and competition continue to change and grow. Find out more at https://my.gonzaga.edu/campus-resources/zrm