Add an Event to Our Website

Visibility Section (Where to Display the Event)

In most cases, you want to select both “Display on Public Site” and “Display on myGU." If you have instructions to display an event on just one of the sites, then check only the corresponding box.

Note: Sitecore will have automatically filled in some of the fields for you, such as Meta Title, Description, and Keywords.

Meta Title

The Meta title should match the page title in most cases, and you don’t need to edit this.

Meta Description

Meta description tags, while not tied to search engine rankings, are extremely important in gaining user click-through from SERPs. These short paragraphs are a webmaster's opportunity to "advertise" content to searchers, and searchers' chance to decide whether the content is relevant and contains the information they're seeking from their search query.

A page's meta description should intelligently (read: in a natural, active, non-spammy way) employ the keywords that page is targeting, but also create a compelling description that a searcher will want to click. It should be directly relevant to the page it describes, and unique from the descriptions for other pages.

For more detailed information about meta descriptions, see the Moz guide for meta descriptions.

Keywords

While the keyword is automatically filled in for you, this is just a starting point. As a content creator, you want the keywords on your page to be relevant to what people are searching for so they have a better chance of finding your content among the results.

We recommend that you pull keywords from your URL (automatically populated), speaker name, lecture series, the meta description, and alt attributes of images on the event. Using your keywords in these areas is the most basic way to target your content to searches.

For more information on keywords, see the Moz guide for keywords.

Open Graph is an HTML markup used by social networks to display shared content. If you plan to share this event on social media you will add an appropriately sized image, title and description.

Title

The title will usually match the name of the page, but it can contain more content friendly conventions. For example, you might have a page that is named “Campaign Focus Shifts to Science and Scholarships”, and want that to be presented to the user as “Campaign Focus Shifts to Science & Scholarships.” Avoid using special characters in the item names, but you can use these sparingly in a title.

Body

Click on the “Show Editor” link and enter content based on the guidelines you learned in basic editor training. If you are copying from a word document, choose the paste as plain text option.

When you are done adding content, click the “Accept” button in the lower right corner.

Event Date

If the event is all day, check the "All Day Event" box, otherwise select a start and end date.

Image:

Click on “Browse”, and then navigate to the Tree View on the upper right of the “Select Media” dialog box. From there, you want to navigate to “Website > Images > Stories" and then select the image that you have previously uploaded to the correct location in the media library.

All images should follow our image conventions guide.

Location

Enter the event location into the text field.

Event Link

If there is a specific Sitecore page or external link, add that here.

Department

Click on Show Editor, and add the name of the Department sponsoring the event

Cost

Indicate here whether the event is free or if there is a cost. You can indicate whether it is open to the public or not further down.

Contact

Enter the contact information if applicable. For example: "Full Name mailto:name@gonzaga.edu"

Register for Event

If the event is in sitecore, link to the sitecore item. If it is an external link or email you can insert that instead.

• Topics: Select all relevant topics. Do not select “News” as that is designated for the GU news service item.
• Colleges: Select all relevant colleges.
• Audience Type: Select all relevant audiences.
• Additional Tags: Select all relevant tags. (News Release, Gonzaga Magazine, Etc)

Select "Closed" for myGU only, select "Open" if the event is open to the public

Help the University maintain a consistent tone and writing style using guidelines based on AP Stylebook, with specifics for Gonzaga.

Use our Style Guide