Social Media Engagement Guidelines

  • Stick to your area of expertise and provide unique, individual perspectives about Gonzaga and the world.
  • Post meaningful, respectful comments.
  • Always pause and think before posting. Be timely in your replies to comments and respond when appropriate.
  • Sometimes the best response (particularly in areas of conflict) is no response.
  • Respect proprietary (copyrighted or trademarked) information and content, as well as confidentiality.
  • When disagreeing with others' opinions, keep it appropriate and polite. Disagree about ideas, not people.
  • If you aren’t sure how to answer a user’s complaint (whether posted publicly or provided in a direct message), simply state: “We’ve received your feedback and will provide to the appropriate department.”
  • Know and follow the Acceptable Use Policy and the Gonzaga University Privacy Policy.
  • Include a link to the Social Media User Expectations in the ‘About’ section of your social media page. Be prepared to enforce these expectations in a fair, balanced and consistent way. Consult Marketing & Communications when uncertain about a user expectation situation.
  • Be familiar with the Family Educational Rights and Privacy Act (FERPA), and respect students' right to privacy and confidentiality in accordance with federal law.
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